# How to Advertise on Amazon — Beginner's Guide (2026)

URL: https://aiadking.com/blog/how-to-advertise-on-amazon
Updated: 2026-09-18

New to Amazon ads? This beginner's guide explains the three ad types, how pay-per-click works, how to set your first campaign and budget, and the one number…

## The three Amazon ad types
Sponsored Products promote single listings in search and do most of the work — start here. Sponsored Brands show your logo and products at the top (needs Brand Registry). Sponsored Display retargets shoppers who looked but did not buy.
## How pay-per-click works
You set a maximum bid — the most you will pay for a click — and pay only when someone clicks, usually a little less than your bid. No clicks, no charge. Your daily budget caps how much you can spend.
## Launch your first campaign
Start with a Sponsored Products automatic campaign: Amazon picks the targets, you set a modest daily budget and a starting bid. After a week or two, read the search-term report to see what shoppers actually searched, then add winners as keywords and block losers as negatives.
## The one number to watch
Watch your ACoS — the share of your ad sales eaten by ad spend. Keep it below your break-even (your margin after costs) and your ads are profitable. As you grow, automating the daily bid and negative-keyword work — like AIAdKing does — keeps ACoS in check without the manual grind.

## FAQ

Q: How do I start advertising on Amazon?
A: Start with a Sponsored Products automatic campaign: set a modest daily budget and a starting bid, let it run a week or two, then read the search-term report to add winning keywords and block wasteful ones. Watch your ACoS to make sure spend stays profitable.

Q: How much should I spend on Amazon ads to start?
A: Begin with a budget you are comfortable testing with for a couple of weeks — enough to gather click and conversion data without risking much. Scale up only the campaigns and keywords that prove profitable against your break-even ACoS.

Q: Do I need ads to sell on Amazon?
A: Not strictly, but ads drive visibility and the sales velocity that lifts organic rank, especially for new products. Most sellers use Sponsored Products at minimum. The key is running them profitably, not just running them.