# Negative Keywords for Amazon Ads — 2026 Guide

URL: https://aiadking.com/guides/negative-keywords
Updated: 2026-09-03

How to find negative keywords for Amazon ads automatically. The manual workflow, plus how AIAdKing harvests them continuously with logged reasons.

To find negative keywords, pull your Amazon search-term report, filter for terms with clicks but no orders (or spend above 2x your target CPA), then add them as negative exact. Repeat weekly — or let AIAdKing harvest them continuously for $29/month, adding each negative with a logged reason.

## Steps

1. Pull search-term report: Download the Sponsored Products search-term report for the last 60 days from the Amazon Ads console.
2. Filter zero-conversion clicks: Filter rows with 10+ clicks and zero orders. These are paying-for-nothing terms.
3. Filter high-cost irrelevants: Filter rows with spend more than 2x your target CPA. These are bleeding.
4. Add as negatives: Add the offending search terms as negative exact in the campaign or ad group that spent on them.
5. Repeat weekly: Amazon delivers new search-term data daily. Repeat the workflow weekly minimum — or automate it.

## FAQ

Q: What is a negative keyword on Amazon?
A: A negative keyword tells Amazon not to show your ad against searches containing that term. Used correctly, negatives stop wasted spend on irrelevant traffic without hurting your converting traffic.

Q: How often should I add negative keywords?
A: Weekly at minimum. Amazon delivers new search-term data continuously, so sellers who only review monthly keep paying for terms that never convert. AIAdKing automates the workflow continuously so it never gets skipped.

Q: Negative exact or negative phrase?
A: Negative exact is safest — it blocks only the exact phrase. Negative phrase blocks anything containing the phrase, which is more powerful but riskier. Use exact when in doubt; use phrase only after careful review.

Q: Can AI find negative keywords better than a human?
A: AI is not necessarily smarter, but it never tires and never skips a week. AIAdKing scans search-term data continuously, applies your rules (clicks, spend, ACoS thresholds), and adds negatives with a logged reason for each one.