# Find money-bleeding Amazon keywords with evidence

URL: https://aiadking.com/problems/keyword-bleeding-money
Updated: 2026-09-03

The search terms draining your Amazon ad budget hide in plain sight. The evidence rules — click thresholds, settled windows — that expose the true wasters.

Money-bleeding keywords are found in the Search Term report with two evidence rules: enough clicks to judge (15+ — below that, zero orders is often just luck), and a settled window (ending 7+ days back, because Amazon attributes sales late). Across accounts on AIAdKing, terms already past both bars — proven wasters — hold about 10% of all search-term spend. Block those; leave the merely-unlucky alone.

## FAQ

Q: Negative exact or negative phrase?
A: Negative exact for a specific proven-waster search; negative phrase only when every search containing that phrase is irrelevant (risky — it blocks unseen future terms). When unsure, exact.

Q: Can negating hurt my campaigns?
A: Over-negating on thin evidence can strangle discovery and block terms that would have converted. That's why the click floor matters more than enthusiasm — evidence first, then block.

Q: How often should I harvest negatives?
A: Weekly is plenty manually (the report needs settled data anyway). Daily automation adds value mainly through consistency and cross-campaign aggregation, not speed.