Relevance: get the keywords right
Amazon can only rank you for terms in your listing. Make sure your title, bullets and backend keywords cover the searches you want — that is the relevance half. See the listing optimization guide and listing health.
Velocity: convert, then accelerate with ads
Conversion-weighted sales velocity is the other half. A strong listing converts the traffic you have; ads add traffic that produces more sales, which feeds rank. This is why a falling TACoS over time signals ads are lifting organic, not just buying sales.
The ads-to-rank loop
For new products especially, ads buy the early sales that climb rank, then organic traffic carries more of the load — letting you ease back on spend. Running that loop deliberately is the strategy; see the launch PPC strategy.
Keep both moving
Rank slips when either half stalls — a listing drifts or ad spend wanders. AIAdKing keeps ads producing profitable velocity nightly and scores your listing for relevance, the two inputs to rank, and tracks TACoS so you can see organic rising.