Guide
The manual workflow takes about 45 minutes per week per account. Or automate it: AIAdKing scans search-term data continuously and adds negatives with a logged reason for each one.
Quick answer
To find negative keywords, pull your Amazon search-term report, filter for terms with clicks but no orders (or spend above 2x your target CPA), then add them as negative exact. Repeat weekly — or let AIAdKing harvest them continuously for $29/month, adding each negative with a logged reason.
Why it’s trustworthy
The short version
Download the Sponsored Products search-term report for the last 60 days from the Amazon Ads console. This is the raw list of the actual buyer searches your ads showed against.
Filter for rows with 10+ clicks and zero orders. These are paying-for-nothing terms — you are buying clicks that never become sales.
Filter for rows with spend more than 2x your target cost-per-acquisition. Even if they occasionally convert, they are bleeding budget faster than they can earn it back.
Add the offending search terms as negative exact in the campaign or ad group that spent on them. Negative exact is safest — it blocks only the exact phrase and never touches your converting traffic.
Amazon delivers new search-term data daily, so new wasted terms appear constantly. Repeat this workflow weekly at minimum — or automate it so it never gets skipped.
Most sellers review monthly at best. In a typical 30-day window between manual sweeps, a meaningful share of ad spend goes to terms that will never convert — spend you could have stopped on day one. The cost of a skipped week compounds across every campaign.
AIAdKing scans search-term data continuously. Each negative addition has a logged reason — for example: "12 clicks, 0 conversions, $3.89 spent on irrelevant search term." You can review the log, approve in bulk, or let it run autonomously inside your guardrails. During the 14-day free trial it runs in shadow mode so you see every proposed negative before anything touches your account.
Key takeaways
Inside the panel
Every candidate arrives with its clicks, orders and spend, so the decision to block is grounded rather than instinctive.
The significance gate means a term with three clicks and no order is left alone until it has proven itself either way.
Search-term report · last 14 days
What buyers actually typed, and what each term cost you.
Terms
186
With at least one click
Orders
61
From 14 days of terms
Spend
$1,124
Across all terms
Wasted
$247
6 terms, zero orders
| Search term | Clicks | Orders | Spend | ACoS |
|---|---|---|---|---|
| massage gun deep tissue | 148 | 9 | $187.20 | 18.4% |
| percussion massager wasted | 62 | 0 | $83.70 | — |
| handheld muscle massager | 44 | 4 | $61.60 | 21.1% |
| massage gun for athletes wasted | 38 | 0 | $52.30 | — |
A term is only flagged wasted after 15+ clicks with zero orders — never on thin data.
Continuous negative-keyword harvesting included in AIAdKing $29/mo. 14 days free.
Start free for 14 days$29/month (or $299/year) after trial. Cancel anytime.