Glossary
What is Negative keywords?
Negative keywords stands for Search terms you block from your ads.
Last updated: June 2026
- Negative keywords — Search terms you block from your ads
- Amazon negative keywords are search terms you block so your ads stop showing for them. Adding a search term that gets clicks but no sales as a negative keyword stops it wasting budget — one of the fastest ways to lower ACoS.
In depth
Sponsored Products ads can match a wide range of shopper searches. Some of those searches never convert for your product but keep spending your budget. Harvesting them as negative keywords (negative exact or negative phrase) cuts the wasted spend without touching the searches that do convert. The hard part is doing it continuously across thousands of terms.
How AIAdKing handles Negative keywords
AIAdKing harvests negative keywords continuously: it flags search terms with enough clicks and no orders, blocks them with a logged reason, and never negates a term that is also converting — so you cut waste safely.
Related terms
Negative keywords — quick answers
What is Negative keywords (Search terms you block from your ads)?
How does AIAdKing handle Negative keywords?
Put Negative keywords on autopilot.
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