Amazon glossary
What is Search term?
Search term stands for The actual words a shopper typed.
- Search term — The actual words a shopper typed
- A search term is the actual phrase a shopper typed into Amazon, as opposed to the keyword you targeted. The Search Term Report shows which real searches triggered your ads — the raw material for finding new keywords to add and wasteful ones to block as negatives.
In depth
Keywords are what you target; search terms are what shoppers actually typed. Broad and automatic targeting can match your ad to many search terms you never picked. The Search Term Report is where you mine winners (add as keywords) and losers (add as negatives) — the routine that quietly controls ACoS.
How AIAdKing handles Search term
AIAdKing reads your search-term data every night, promoting converting terms and blocking the ones that spend without selling — the search-term cleanup most sellers never have time to do.
Related terms
Search term — quick answers
What is Search term (The actual words a shopper typed)?
A search term is the actual phrase a shopper typed into Amazon, as opposed to the keyword you targeted. The Search Term Report shows which real searches triggered your ads — the raw material for finding new keywords to add and wasteful ones to block as negatives.
How does AIAdKing handle Search term?
AIAdKing reads your search-term data every night, promoting converting terms and blocking the ones that spend without selling — the search-term cleanup most sellers never have time to do.
Put Search term on autopilot.
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