Glossary
What is Sponsored Products?
Sponsored Products stands for Amazon’s keyword/ASIN-targeted ads.
Last updated: June 2026
- Sponsored Products — Amazon’s keyword/ASIN-targeted ads
- Sponsored Products are Amazon’s most common pay-per-click ads, promoting individual listings in search results and on product pages. They target keywords or competitor ASINs and are usually where sellers spend most of their Amazon ad budget.
In depth
Sponsored Products is the workhorse Amazon ad type, available to all sellers and billed per click. Campaigns can be automatic (Amazon picks targets) or manual (you pick keywords/ASINs and bids). Most ACoS optimisation work — bids, negatives, dayparting — happens at the Sponsored Products level. Sponsored Brands and Sponsored Display are complementary formats.
How AIAdKing handles Sponsored Products
AIAdKing automates Sponsored Products daily — bids, negative keywords, placements and pauses — and also covers Sponsored Brands and Sponsored Display in the same nightly cycle.
Related terms
Sponsored Products — quick answers
What is Sponsored Products (Amazon’s keyword/ASIN-targeted ads)?
How does AIAdKing handle Sponsored Products?
Put Sponsored Products on autopilot.
AIAdKing optimizes your Amazon ads every night — previewable in shadow mode, flat price, no commission.
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