Amazon glossary
What is Sponsored Brands?
Sponsored Brands stands for Amazon’s logo + product banner ads.
- Sponsored Brands — Amazon’s logo + product banner ads
- Sponsored Brands are Amazon pay-per-click ads that show your brand logo, a headline and several products, usually across the top of search results. They build brand awareness and send shoppers to your Store or a product list, and require Brand Registry.
In depth
Sponsored Brands sit above Sponsored Products in many searches and are a brand-building format rather than a single-product one. They can drive shoppers to a custom landing page or Amazon Store. Because they need Brand Registry, only brand-registered sellers can run them. They complement Sponsored Products, which still does most of the converting work.
How AIAdKing handles Sponsored Brands
AIAdKing manages Sponsored Brands in the same nightly cycle as Sponsored Products and Sponsored Display — adjusting bids and harvesting negatives with a logged reason for every change.
Related terms
Sponsored Brands — quick answers
What is Sponsored Brands (Amazon’s logo + product banner ads)?
How does AIAdKing handle Sponsored Brands?
Put Sponsored Brands on autopilot.
AIAdKing optimizes your Amazon ads every night — previewable in shadow mode, flat price, no commission.
Start free for 14 days₹2,499/month (or ₹27,999/year) after trial. Cancel anytime.