Amazon glossary
What is Sponsored Display?
Sponsored Display stands for Amazon’s retargeting / display ads.
- Sponsored Display — Amazon’s retargeting / display ads
- Sponsored Display ads retarget shoppers who viewed your products (or similar ones) both on Amazon and across other websites and apps. They target audiences and product categories rather than keywords, and help recover shoppers who didn’t buy the first time.
In depth
Sponsored Display is Amazon’s self-serve display format. Unlike Sponsored Products and Brands, it targets audiences (e.g. people who viewed your listing) and product categories rather than search keywords, and can appear off-Amazon. It is useful for retargeting and defending against competitors on your own product pages.
How AIAdKing handles Sponsored Display
AIAdKing covers Sponsored Display alongside Sponsored Products and Sponsored Brands in one nightly cycle, so all three ad types are optimised together rather than in separate tools.
Related terms
Sponsored Display — quick answers
What is Sponsored Display (Amazon’s retargeting / display ads)?
Sponsored Display ads retarget shoppers who viewed your products (or similar ones) both on Amazon and across other websites and apps. They target audiences and product categories rather than keywords, and help recover shoppers who didn’t buy the first time.
How does AIAdKing handle Sponsored Display?
AIAdKing covers Sponsored Display alongside Sponsored Products and Sponsored Brands in one nightly cycle, so all three ad types are optimised together rather than in separate tools.
Put Sponsored Display on autopilot.
AIAdKing optimizes your Amazon ads every night — previewable in shadow mode, flat price, no commission.
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