Amazon glossary

What is Amazon DSP?

Amazon DSP stands for Demand-Side Platform.

Amazon DSP — Demand-Side Platform
Amazon DSP (Demand-Side Platform) is Amazon’s programmatic ad system for buying display and video ads — both on Amazon and across the wider web and apps. Unlike Sponsored ads, it is audience-based, often used by larger brands, and is separate from everyday Sponsored Products PPC.

In depth

Amazon DSP lets advertisers buy display and video placements programmatically, targeting Amazon audiences across the open web, IMDb, Twitch and apps. It is typically managed by larger brands or agencies and has higher minimums than self-serve Sponsored ads. Most small and mid-size sellers get more from Sponsored Products, Brands and Display first.

How AIAdKing handles Amazon DSP

AIAdKing focuses on the Sponsored ads (Products, Brands, Display) that most sellers rely on. It does not run Amazon DSP — but those Sponsored campaigns are usually where the day-to-day ACoS gains are.

Related terms

Sponsored Display Sponsored Brands PPC All terms →

Amazon DSP — quick answers

What is Amazon DSP (Demand-Side Platform)?
Amazon DSP (Demand-Side Platform) is Amazon’s programmatic ad system for buying display and video ads — both on Amazon and across the wider web and apps. Unlike Sponsored ads, it is audience-based, often used by larger brands, and is separate from everyday Sponsored Products PPC.

How does AIAdKing handle Amazon DSP?
AIAdKing focuses on the Sponsored ads (Products, Brands, Display) that most sellers rely on. It does not run Amazon DSP — but those Sponsored campaigns are usually where the day-to-day ACoS gains are.

Put Amazon DSP on autopilot.

AIAdKing optimizes your Amazon ads every night — previewable in shadow mode, flat price, no commission.

Start free for 14 days

₹2,499/month (or ₹27,999/year) after trial. Cancel anytime.