Amazon glossary
What is PPC?
PPC stands for Pay-per-click advertising.
- PPC — Pay-per-click advertising
- PPC (pay-per-click) means you pay only when a shopper clicks your ad, not when it is shown. On Amazon, PPC covers Sponsored Products, Sponsored Brands and Sponsored Display. Managing PPC well — bids, keywords and negatives — is how sellers control ad cost and ACoS.
In depth
Pay-per-click is the billing model behind all Amazon Sponsored ads: you set a maximum bid per click and pay Amazon only when someone clicks. Good PPC management means bidding the right amount on the right searches and cutting the searches that waste money. Done by hand it is endless; it is the core of what ads-automation software does.
How AIAdKing handles PPC
AIAdKing runs your Amazon PPC every night — moving bids toward your target ACoS, blocking wasted searches and shifting budget — so you control ad cost without managing campaigns by hand.
Related terms
PPC — quick answers
What is PPC (Pay-per-click advertising)?
PPC (pay-per-click) means you pay only when a shopper clicks your ad, not when it is shown. On Amazon, PPC covers Sponsored Products, Sponsored Brands and Sponsored Display. Managing PPC well — bids, keywords and negatives — is how sellers control ad cost and ACoS.
How does AIAdKing handle PPC?
AIAdKing runs your Amazon PPC every night — moving bids toward your target ACoS, blocking wasted searches and shifting budget — so you control ad cost without managing campaigns by hand.
Put PPC on autopilot.
AIAdKing optimizes your Amazon ads every night — previewable in shadow mode, flat price, no commission.
Start free for 14 days₹2,499/month (or ₹27,999/year) after trial. Cancel anytime.