Amazon glossary
What is A+ Content?
A+ Content — Enhanced brand content on a listing.
By AIAdKing Editorial Team · Reviewed
- A+ Content — Enhanced brand content on a listing
- A+ Content is the enhanced section on a product page — rich images, comparison tables and formatted text — available to brand-registered sellers. It typically lifts conversion rate by telling the product story better, and is edited in Seller Central.
In depth
A+ Content replaces the plain product description with branded modules: lifestyle imagery, feature callouts, comparison charts and brand story. It is a conversion lever rather than a ranking one — most A+ text is not indexed for search — and that is precisely its ad value: every point of conversion it adds cuts the effective cost of every paid click landing on the page, because cost per order is CPC ÷ conversion rate. Amazon’s own guidance cites mid-single-digit sales lift from well-built basic A+, with Premium A+ higher again. Comparison-chart modules do double duty by cross-selling your own catalogue on your busiest pages. Only Brand Registry sellers can use it, and it is built in Seller Central’s A+ manager — the A+ Content guide covers module choice and the images that actually move the number.
Worked example
A brand adds A+ Content to a $34.99 blender listing: a comparison chart against its own three models, lifestyle imagery and objection-answering callouts. Conversion moves from 9.0% to 10.1% — a relative lift of about 12%, in line with what well-built A+ typically achieves. On 4,000 monthly listing visitors that is roughly 44 extra orders (about $1,540/month) with zero extra ad spend — and every paid click you were already buying now converts at the higher rate, trimming ACoS proportionally across all campaigns pointing at the page.
When to use it
Prioritise A+ on your highest-traffic and highest-ad-spend listings first — the conversion lift multiplies against the most visits there. Build it before big traffic pushes (launches, Q4) so the improved page catches the surge.
Common mistakes
- Treating A+ as decoration — pretty banners that repeat the bullets add nothing; comparison charts and objection-answering modules move conversion.
- Skipping the mobile preview — most Amazon traffic is mobile, and dense desktop-first modules turn into unreadable strips.
- Leaving it static — A+ built at launch rarely reflects today's positioning, reviews or competitor set; revisit it like any conversion asset.
How AIAdKing handles A+ Content
AIAdKing audits and scores your listing including whether A+ Content is present and strong, and flags pages that would convert better with it. (A+ modules themselves are edited in Seller Central.)
A+ Content — quick answers
What is A+ Content?
How does AIAdKing handle A+ Content?
Put A+ Content on autopilot.
AIAdKing optimizes your Amazon ads every night — previewable in shadow mode, flat price, no commission.
Get started for free$29/month (or $299/year) after trial. Cancel anytime.