Amazon glossary
What is Placements?
Placements stands for Where on Amazon your ad appears.
- Placements — Where on Amazon your ad appears
- Placements are the positions where your Amazon ad can appear: top of search (the first row of results), rest of search, and product detail pages. You can bid more for stronger placements, since top-of-search usually converts best but costs more.
In depth
Amazon lets you apply a percentage boost to bids for specific placements. Top-of-search often has the highest conversion and the highest cost; product pages and rest-of-search vary by product. Tuning placement multipliers concentrates spend where it converts instead of paying the same everywhere.
How AIAdKing handles Placements
AIAdKing adjusts placement multipliers from your real conversion data, shifting spend toward the placements that earn their keep — part of the nightly cycle, previewable in shadow mode.
Related terms
Placements — quick answers
What is Placements (Where on Amazon your ad appears)?
Placements are the positions where your Amazon ad can appear: top of search (the first row of results), rest of search, and product detail pages. You can bid more for stronger placements, since top-of-search usually converts best but costs more.
How does AIAdKing handle Placements?
AIAdKing adjusts placement multipliers from your real conversion data, shifting spend toward the placements that earn their keep — part of the nightly cycle, previewable in shadow mode.
Put Placements on autopilot.
AIAdKing optimizes your Amazon ads every night — previewable in shadow mode, flat price, no commission.
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