Amazon glossary
What is Ad group?
Ad group stands for A set of products + targets inside a campaign.
- Ad group — A set of products + targets inside a campaign
- An ad group sits inside an Amazon campaign and holds a set of products together with the keywords or product targets and bids that apply to them. Grouping closely related products and keywords keeps bids relevant and performance easy to read.
In depth
Ad groups let you apply the same set of keywords or targets and a shared default bid to a tight group of products. Keeping each ad group focused (similar products, similar keywords) means a single bid makes sense for everything in it — which is why messy ad groups are a common cause of wasted spend.
How AIAdKing handles Ad group
AIAdKing optimises at the ad-group and target level, setting bids that fit each group and pausing the targets inside a group that consistently lose money.
Related terms
Ad group — quick answers
What is Ad group (A set of products + targets inside a campaign)?
An ad group sits inside an Amazon campaign and holds a set of products together with the keywords or product targets and bids that apply to them. Grouping closely related products and keywords keeps bids relevant and performance easy to read.
How does AIAdKing handle Ad group?
AIAdKing optimises at the ad-group and target level, setting bids that fit each group and pausing the targets inside a group that consistently lose money.
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