Amazon glossary
What is ASIN?
ASIN stands for Amazon Standard Identification Number.
- ASIN — Amazon Standard Identification Number
- An ASIN (Amazon Standard Identification Number) is Amazon’s unique 10-character code for a product. Every listing has one, and several sellers can share the same ASIN for an identical product — which is when the Buy Box decides who gets the sale.
In depth
ASINs identify the product on Amazon, while your SKU identifies your specific offer of it. When multiple sellers offer the same ASIN, they compete for the Buy Box. Conquesting ads target competitor ASINs; Buy Box monitoring and repricing happen at the ASIN level.
How AIAdKing handles ASIN
AIAdKing works at the ASIN level for Buy Box monitoring, competitor targeting and price suggestions, and ties each ASIN back to your SKU-level profit.
Related terms
ASIN — quick answers
What is ASIN (Amazon Standard Identification Number)?
An ASIN (Amazon Standard Identification Number) is Amazon’s unique 10-character code for a product. Every listing has one, and several sellers can share the same ASIN for an identical product — which is when the Buy Box decides who gets the sale.
How does AIAdKing handle ASIN?
AIAdKing works at the ASIN level for Buy Box monitoring, competitor targeting and price suggestions, and ties each ASIN back to your SKU-level profit.
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