Amazon glossary
What is CPC?
CPC stands for Cost Per Click.
- CPC — Cost Per Click
- CPC (Cost Per Click) is what you actually paid for a click — usually less than your bid, since Amazon charges just enough to win the auction. Average CPC tells you how expensive a keyword or category is to advertise in.
In depth
Your bid is the most you’ll pay; CPC is what you really paid. Rising CPCs in a category mean more competition and pressure on ACoS. Watching CPC alongside conversion rate shows whether a keyword is getting more expensive faster than it’s converting — a sign to lower the bid or harvest negatives.
How AIAdKing handles CPC
AIAdKing factors real CPC and conversion data into every bid decision, so it backs off keywords whose click cost has outrun their sales.
Related terms
CPC — quick answers
What is CPC (Cost Per Click)?
CPC (Cost Per Click) is what you actually paid for a click — usually less than your bid, since Amazon charges just enough to win the auction. Average CPC tells you how expensive a keyword or category is to advertise in.
How does AIAdKing handle CPC?
AIAdKing factors real CPC and conversion data into every bid decision, so it backs off keywords whose click cost has outrun their sales.
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