Amazon glossary
What is CTR?
CTR stands for Click-Through Rate.
- CTR — Click-Through Rate
- CTR (Click-Through Rate) = clicks ÷ impressions × 100. It shows how often shoppers who see your ad actually click it. A low CTR usually means your image, title or price isn’t compelling for that search, or the search isn’t relevant.
In depth
CTR measures ad relevance and appeal. A strong main image, clear title and competitive price lift CTR; irrelevant keyword matches drag it down. Low CTR with high impressions often points to either a weak listing or a poorly matched search term worth adding as a negative keyword.
How AIAdKing handles CTR
AIAdKing uses CTR and conversion signals together to tell a weak listing apart from a weak search term — harvesting the bad searches as negatives and surfacing listings that need a better image or title.
Related terms
CTR — quick answers
What is CTR (Click-Through Rate)?
CTR (Click-Through Rate) = clicks ÷ impressions × 100. It shows how often shoppers who see your ad actually click it. A low CTR usually means your image, title or price isn’t compelling for that search, or the search isn’t relevant.
How does AIAdKing handle CTR?
AIAdKing uses CTR and conversion signals together to tell a weak listing apart from a weak search term — harvesting the bad searches as negatives and surfacing listings that need a better image or title.
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