Amazon glossary
What is Impressions?
Impressions stands for How many times your ad was shown.
- Impressions — How many times your ad was shown
- Impressions are the number of times your ad was displayed to shoppers, whether or not anyone clicked. High impressions with few clicks means your ad is showing but not appealing; low impressions usually means your bid or budget is too small to compete.
In depth
Impressions are the top of the ad funnel: shown → clicked (CTR) → bought (conversion). If impressions are low, you usually need a higher bid or budget, or a more relevant keyword. If impressions are high but sales are low, the problem is the listing or the search match, not visibility.
How AIAdKing handles Impressions
AIAdKing reads impressions alongside clicks and orders so it can tell a visibility problem (raise bid) from a relevance problem (harvest negatives or fix the listing).
Related terms
Impressions — quick answers
What is Impressions (How many times your ad was shown)?
Impressions are the number of times your ad was displayed to shoppers, whether or not anyone clicked. High impressions with few clicks means your ad is showing but not appealing; low impressions usually means your bid or budget is too small to compete.
How does AIAdKing handle Impressions?
AIAdKing reads impressions alongside clicks and orders so it can tell a visibility problem (raise bid) from a relevance problem (harvest negatives or fix the listing).
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