Structure · match types · account organisation
Writes about campaign structure, match types and keeping ad accounts legible as they grow. Part of the AIAdKing editorial team at VPDM Inc.
A single-keyword campaign (SKC) is exactly what it sounds like: one search term, alone in its own campaign, with its own...
Setting up an Amazon PPC campaign takes ten minutes of clicking — and the clicking is the least important part. Campaign...
The auto-versus-manual question is the most-asked and worst-posed in Amazon PPC. Posed as a choice, both answers lose: a...
Good campaign structure has one purpose most guides never state: making the account legible, so that where a target live...
Amazon's three keyword match types — broad, phrase and exact — are usually taught as a menu to pick from. That framing p...