Set your target first
Work out your break-even ACoS — the margin left after product cost and fees — on the break-even calculator, then aim campaigns below it. Without a target, "managing ads" is just guessing.
The weekly routine
Once a week: pull the search-term report and block clicks-no-orders as negatives; trim bids on low-converting targets; raise bids on proven winners within your budget; check placements and add dayparting if some hours never convert. That is most of what an agency does day to day.
The catch: consistency
The routine is simple; doing it every single week, on every campaign, when you are busy running a business, is the hard part — and skipped weeks are where waste piles up. This is the real reason sellers hire help.
Automate the routine instead
Rather than hire an agency or grind it manually, AIAdKing runs the routine for you every night — negatives, bid trims, dayparting, budget — at a flat fee with no commission, and shows you every change with a reason. You keep control without the retainer.